What is Flower Pollution?

Toxic Arsenic, Lead and Cadmium from the harmful farm-runoff, pesticides, insecticides (>1000ppm) used to grow flowers mixes with the river water making it highly poisonous (PH 6-8.5) -linked to contracting cholera, hepatitis and severe diarrhoea – the leading causes (86.7%) of child mortality across India & Bangladesh. The monumental temple-flower disposal and the deep-rooted religious significance is overriding Ganges’ biophysical stability, killing it.

Showering flowers (8 Million tonnes annually) at Temples/Mosques is a religious ritual in India. These flowers are a symbol of devotion and thus believed that these sacrosanct flowers should be discarded into water bodies like the River Ganges to respect their sanctity. Sadly, these sacred flowers rot and create havoc in the fragile ecosphere of the waterbody and leach into the groundwater.

The Ganges, which is virtually synonymous with the Indian civilization, is dying. More than 420 million people rely on the Ganges for food, water, bathing and agriculture and not to mention the tens of Millions of pilgrims who venture to India's most holy of rivers each year to bathe and worship. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. Phool is eliminating a stream of pollution- the monumental flower-waste, the project is self-sustaining and bring hope to the Ganges.

Recycling Process

Beneficial Properties

Retain moisture yet allpw drainage

Acceptable Ph & Ec

Improves aeration to roots

Light Weight


The process of “flowercycling” works like this: Phool collects the flowers from the temples before they can be dumped into the rivers. At a factory in the city, they are sorted by hand, and any plastic, string and silver foil is removed

 he came to discover, stemmed from an unexpected place: flowers. Some 8 million tons of fresh flowers, which are offered in ritual to deities in temples across the country, are dumped into rivers each year in India because they cannot be discarded — it’s considered disrespectful. But many of the blooms are loaded with pesticides and insecticides that enter the river system and harm marine life.